About DIYInsurance

Who We Are


DIYInsurance (Do It Your way Insurance) is Singapore's First Life Insurance Comparison Web Portal launched in June 2014. We exist for one sole purpose: to empower you to make informed decisions about your insurance purchases based on no one's agenda except your own.

Backed by key people with almost 2 decades of experience, we are committed to benefit you with the most honest, independent and competent advice. We do this by sharing objective product comparisons and knowledge on the right approach to insurance planning.

Understanding that commissions may create a conflict of interest in advice, all DIYInsurance staff are salaried-based and not commissions-based. Get greater cost savings as we rebate 50% of the commissions back to you and compare a wide range of products for your Protection, Savings and Retirement Income needs from various insurance companies.

Find out more why you should buy with DIYInsurance and stay connected with us through Club DIY!

Key People of DIYInsurance



Christopher Tan
Mr. Christopher Tan

Chief Executive Officer

Mr. Christopher Tan CFP®, MBA (Chief Executive Officer), has close to two decades of experience in the wealth management and financial planning industry.

Christopher has also spoken on financial planning issues to hundreds of entities, both local and overseas, including at the CFA Institute Annual Conference held in Singapore.

In 2014, he was appointed by the Singapore Government to be part of the CPF Advisory Panel.

Christopher also holds a Master of Business Administration Degree from University of Warwick, which has one of the top business schools in the world.




Eddy Cheong
Mr. Eddy Cheong

Head of Financial Planning

Mr. Eddy Cheong, CFP®, B.Acc (Head of Financial Planning), is responsible for managing the crafting of financial planning solutions for clients.

Eddy brings with him 14 years in the financial planning industry and he was a Certified Public Accountant (CPA) for 15 years.

In 2012, he developed the proprietary RetireWell, a pioneer financial planning model that addresses the unique risks retirees face and provides a strategy for creating safe income streams.

Eddy co-authored the "Singapore Master Financial Planning Guide" and holds a Bachelor of Accountancy Degree from Nanyang Technological University.

DIYInsurance by Providend Ltd



DIYInsurance is a life insurance web aggregator by Providend Ltd, Fee-Based Retirement Planners and Investment Manager. Providend Ltd is a licensed financial adviser and a registered fund management company with Monetary Authority of Singapore (MAS) since 2003.

With the conviction of doing the right thing and striving to be the light of the financial world, Providend's robust advisory process and highly experienced team of professionals exist to serve our families of clients to fulfill their dreams and achieve their life purpose by providing them with the most honest, independent and competent advice.

Visit Providend Website

The biggest difference that you will find with Providend is Our Purpose. We strive to make fans rave about us and this has led to our success in more than a decade of financial, insurance, retirement planning and investment management. Providend is widely quoted in the print media, television and radio for expert opinions on financial issues.


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