About DIYInsurance

Who We Are


DIYInsurance (Do It Your way Insurance) is Singapore's First Life Insurance Comparison Web Portal launched in June 2014. We exist for one sole purpose: to empower you to make informed decisions about your insurance purchases based on no one's agenda except your own.

Backed by key people with almost 2 decades of experience, we are committed to benefit you with the most honest, independent and competent advice. We do this by sharing objective product comparisons and knowledge on the right approach to insurance planning.

Understanding that commissions may create a conflict of interest in advice, all DIYInsurance staff are salaried-based and not commissions-based. Get greater cost savings as we rebate 50% of the commissions back to you and compare a wide range of products for your Protection, Savings and Retirement Income needs from various insurance companies.

Find out more why you should buy with DIYInsurance and stay connected with us through Club DIY!

Key People of DIYInsurance



Christopher Tan
Mr. Christopher Tan

Chief Executive Officer

Mr. Christopher Tan CFP®, MBA (Chief Executive Officer), has close to two decades of experience in the wealth management and financial planning industry.

Christopher has also spoken on financial planning issues to hundreds of entities, both local and overseas, including at the CFA Institute Annual Conference held in Singapore.

In 2014, he was appointed by the Singapore Government to be part of the CPF Advisory Panel.

Christopher also holds a Master of Business Administration Degree from University of Warwick, which has one of the top business schools in the world.




Eddy Cheong
Mr. Eddy Cheong

Head of Financial Planning

Mr. Eddy Cheong, CFP®, B.Acc (Head of Financial Planning), is responsible for managing the crafting of financial planning solutions for clients.

Eddy brings with him 14 years in the financial planning industry and he was a Certified Public Accountant (CPA) for 15 years.

In 2012, he developed the proprietary RetireWell, a pioneer financial planning model that addresses the unique risks retirees face and provides a strategy for creating safe income streams.

Eddy co-authored the "Singapore Master Financial Planning Guide" and holds a Bachelor of Accountancy Degree from Nanyang Technological University.

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DIYInsurance by Providend Ltd



DIYInsurance is a life insurance web aggregator by Providend Ltd, a Fee-only Retirement Financial Advisory firm.

As a licensed financial adviser and a registered fund management company with Monetary Authority of Singapore since 2003, we are more than able to help you do general financial planning work. However, over the years, we have come to be known as a specialist in retirement planning.

Although we can rave about our unique business model (we are after all the first and probably still only fee-only financial advisory firm in Singapore), our robust advisory process (our team of Client Advisers work with a team of in-house specialists to deliver all solutions to clients) or even our highly experienced team of professionals, the biggest difference you will experience from us, is really found in our purpose.

We are a boutique-sized, professional practice firm that serves the affluent clients and focuses on doing the right thing.

Visit Providend website


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